violet color tones to diminish brassy tones in blonde and silver hair in this̴ color safe sulfate-free shampoo formula. our gentle, daily shampoo formula is loaded with hyaluronic acid, vegetable collagen, keratin protein complex and vitamin B5 to promote the healthiest hair naturally. our shampoo will not dry out your hair or change the pH levels. a color safe, sulfate-free formula that is extremely gentle on your hair and scalp. scented with our green tea scent blend, this formula has become a favorite with silver foxes and blonds alike

comes with dispensing snap cap. available in 12 ounce and an eco-friendly 64 ounce jug to refill your existing bottle

new improved formula ingredients: aqua (deionized water), disodium cocoamphodiacetate (coconut oil), coco betaine, sodium lauryl sulfoacetate (and) disodium laureth sulfosuccinate (mild cleansing agent derived from coconut oil), coco-glucoside (and) glyceryl oleate, sodium levulinate (and) sodium anisate ((a 100% natural preservative obtained from anise and fennel), hyaluronic acid, d-panthanol (provitamin B5),  creatine, hydrolyzed collagen, keratin amino acids, collagen amino acids, hydrolyzed keratin, hydrolyzed soy protein, organic barley extract, organic hops extract,althaea officinalis (marshmallow) extract, cucumis sativus (cucumber) fruit extract, aloe barbadensis leaf extract, sambucus nigra (elder) flower, malva sylvestris (mallow) extract, symphytum officinale (comfrey) extract, citric acid, violet color and clean tech natural fragrance and/or essential oils